What good email tools should do:
•Provide an opt-out interface backed by a sincere privacy policy
•Provide an opt-in interface to grow lists
•Provide easy to use tools for list manipulation
•Permit individual contacts to be on multiple lists
•Hide the recipients in the mail headers
•Handle HTML and text messages
•The mail server should sit on a "fat pipe" to the net
•Provide reports of delivered and undeliverable addresses
•Backed by knowledgeable and friendly customer service

Why VMail does it better:
•Our opt-out interface does not permit the sender to ignore the opt-out request
•Our contact forms grow your list
•Our tools are easy enough for anyone to use
•Our tools enable contacts to be on multiple lists
•No one can "steal" contacts from mail headers using our tools
•Our tools can do both HTML and text cleanly
•Our server sits on a "fat pipe"
•Our reports give detailed information about your broadcasts
•Our customer support is second to none